Tate Offers New Free App to Visitors

Tate Offers New Free App to Visitors

2 March 2017

Tate has launched a new app, designed to enable visitors to lead their own journey around the galleries on their smartphones. With support from Bloomberg Philanthropies, the app is the latest development of the Bloomberg Connects offering at Tate and provides a more bespoke, behind-the-scenes and personalized experience than a traditional museum audio-guide. The version is now available for free on both iOS and Android via the Apple App Store and Google Play Store. Tate App can be downloaded in advance of a visit or in the gallery on Tate’s free Wi-Fi. Kerstin Mogull, Managing Director of Tate, said ‘We are always looking for new ways to give our visitors the best experience possible. The Tate app is designed to be simple, useful and fun, putting the whole gallery in the palm of your hand for free. Our museums are becoming increasingly active spaces with even more diverse programs, so it’s important for us to provide an easy way for everyone to get the most from Tate. This is just one of the projects we have created through the Bloomberg Connects partnership, all of which use new technologies to help people enjoy and engage with great art.’